UX
It's a lot of work getting to the center of the idea. But I love absorbing information and synthesizing it into readable content. I have the spreadsheets to prove it.
Select clients include Apple, Clorox, and Teledyne Imaging.
Apple.com
Client: Apple
Working with Apple’s Marcom department, I wrote buy flow instructions and site copy to introduce carrier financing for iPhone purchases on apple.com. From internal briefings to bug tracking and fixes, I kept the information straight and the content clean.
Go With the Flow
Client: Liquid Plumr/Clorox
Updating and optimizing content across the Clorox family of companies, I synthesized a variety of content into readable, concise product pages. This infographic, written for Liquid Plumr's DIY blog, is an example of a simplified guide meant to offer quick answers in a panicked moment.
Feature Articles
Client: Teledyne Imagine
I love taking complex technical information and transforming it into compelling copy. For Teledyne Imaging, I condensed complex technologies into feature articles about the bleeding edge fields where Teledyne’s imaging equipment is helping scientists make . Avoiding a promotional tone, the articles were designed to bolster credibility and increase organic site traffic.
Our Petroleum Challenge
Client: NATIONAL Public Relations
Along with an art director and technical research lead, I updated edited this update of a textbook on the oil and gas industry, simplifying a variety a visual material including infographics and diagrams. The result was a readable journey from the oilfield to consumer products, written specifically for readers with no prior knowledge of this highly technical industry.
