Apple.com

Working with Apple’s Marcom department, I wrote buy flow instructions and site copy to introduce iPhone carrier financing on apple.com. From internal briefings to bug tracking and fixes, I kept the information straight and the content clean.

As part of a multi-disciplinary UX team in Critical Mass's Calgary office, I collaborated with art directors and UX designers to keep the purchase experience unified with the copy I wrote.

My team was embedded in Apple's Marcom department, participating in weekly reviews with creative technical, and legal leads. As a UX writer, I consulted product experts to find existing documentation and produce new content to fill any gaps.

With the launch of the iPhone 12, our new sitewide banner content led the way to an updated iPhone buyflow.

Our updates were optimized for multiple device formats, and included streamlined error messaging and confirmation emails.

From the first page to the final steps of checkout, we reduced the complexity of carrier financing to the customer’s main goal of getting a shiny new iPhone 12.